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This site has the following on the web page, "We are a team of enthusiasts who vary from being crazy, loud, mad and moody but what brings us all together is our passion for films! We just love what we do." We noticed that the web page also said " And what we do is what defines us! We produce films in one of the worlds best film sets - the UAE." It also stated " Phoenix has become a force in the UAEs film production industry making films for local and global brands. So if you are looking at shooting in beautiful locations, dynamic environments with professionally trained crew. Etihad - Hayyakum Fi Darkum." The header had film as the highest ranking keyword. It was followed by video, media, and film making which isn't as ranked as highly as film. The next words the site uses is video production. movie was also included and might not be viewed by search engines.